PR 101: Mastering Your PR Mindset Before Launching Your Campaign
PR & Publicity is a caffeinated way to brew brand awareness or “buzz." Regardless of your career, industry, or goals, strengthening your content and building brand authority will provide value for your ideal audiences and help you present yourself as an expert in your field. This leads to more strategic relationships and partnerships within your community and verticals. PR & Publicity requires a blend of planning, expert copy, research & development, the right publicist to attract the attention you deserve. And, of course, coffee to inspire creativity. Although we live in a very noise-driven digital world, at the end of the day, the media still loves buzz-worthy stories! We believe that every brand or business has a story and that story wants to be heard.
IN THIS WORKSHOP, YOU WILL LEARN:
Co-Hosted with Marisa Donnelly
Marisa Donnelly is a writer, editor, coach, and licensed teacher who specializes in SEO-driven, audience-engaging content writing, and relationship-focused educational services. She's the founder & CEO of Be A Light Collective (@bealightcollective) and has assisted clients and companies worldwide with their writing and editing needs. With over 22+ million views on her online content and bylines in many major publications, Marisa has a heart for helping clients create powerful brand/business copy that oozes passion and purpose.
- PR 101: The Basics
- Adapting the Right PR Mindset
- How to Should Shift Your Narrative Through Your Approach, Process, & Your Pitch
- Developing a Consistent Brand Voice
- Creating Compelling & Engaging Copy
- Live Q&A
- Gift (Inviting a guest of the workshop to be on Coffee Babble Live